Our Leaders

Tightrope Interactive was founded in 2006 by Mark Marrocco and John Nguyen. Our leadership team is comprised of industry professionals with decades of combined experience in online advertising and media.

John Nguyen

CEO, Co-Founder

John Nguyen, along with Mark Marrocco, founded Tightrope Interactive in 2006. As CEO he is responsible for general management and day-to-day operations of the company. John also oversees new product development and the campaign strategy. John has spent 6 years developing focus and leadership as a United States Marine and holds a BA in Political Science from the University of California, Berkeley. He is an optimization enthusiast, student of efficiency, and avid traveler.

MARK MARROCCO

President, Co-Founder

Prior to launching Tightrope Interactive, Mark was the Director of Ad Sales at Full Tango, a subsidiary of Exponential Interactive, where he chartered and managed ongoing strategic relationships with Exponential’s premier direct-response partners including MIVA Direct, IAC/InterActiveCorp, and The University of Phoenix. Before leading the sales efforts of their performance division, Mark was an Advertising Sales Manager at Exponential’s premium ad network, Tribal Fusion. In this role, Mark initiated first contact and established working relationships with several key national interactive advertising agencies including Starcom IP, Carat Fusion, OMD, and Campell-Ewald.

DAVE MCCARTHY

Senior Vice President/General Manager Downloadable Products

Dave McCarthy leads our Downloadable Products division. Prior to joining Tightrope, Dave was the SVP/GM of Advertising at MIVA and was responsible for the company’s online media planning, media buying, advertising sales and all of MIVA Direct’s consumer web properties. Under his stewardship, MIVA Direct’s advertising revenues grew from $7 million to $52 million annually. This revenue growth was a direct result of a comprehensive strategy which Dave implemented when he arrived at MIVA in 2004 as the company’s first Director of Advertising. Prior to MIVA Dave was the East Coast Sales manager at Sandbox.com and began his career as a media negotiator at J.Walter Thompson. He is a graduate of SUNY Albany, an avid sports fan, and a happily married father of 3 sons.

FRANCO YUVIENCO

Chief Technology Officer

Franco brings over 15 years of software development and management experience to Tightrope Interactive from a variety of high tech companies. He led the way for the launch of SecretSanta.com™, the free online gift exchange event planner, and architected its patent pending RIDDLE™ algorithm. Most recently, his roles include being the Chief Technology Officer of Flavorize™, an intelligent search and recommendation system for food, as well as Chief Technology Officer for MetricMesh, a next-gen, cross-device, behavioral targeting platform.