Tightrope Interactive

Web Design Intern (San Francisco, CA)

brendanm — Wed, 15 May 2013 14:23:11 +0000

Learn real world web design and hone your creative eye as a Web Design Intern at Tightrope Interactive!

We are looking for Web Design Interns to help us design and produce web sites. This is an paid entry-level position that is well suited for new college graduates with 0-2 years of experience. Interns are paid $15 per hour. The internship can be either full-time (up to 40 hours/wk) or part-time (at least 20 hours/wk) based on your preference. Interns who perform well during the 3-month internship will have the opportunity to pursue a full-time, salaried position with Tightrope.

Tightrope Interactive is an online, performance-based marketing firm headquartered in downtown San Francisco (short walk from Montgomery BART). We create stellar web sites and online advertising campaigns that just “work”. We are looking for talented and ambitious interns to assist our in-house designers with day-to-day design and production.

Duties and Responsibilities

Design and produce microsites with guidance from senior designers
Design and produce marketing banners and landing pages for real world clients
Work with Social Media marketing manager to research and produce campaigns for Facebook
Organize and archive creative source files, stock photography, HTML / CSS code libraries

Required Qualifications

0-2 years of relevant experience
Completed or pursuing a degree in graphic design, art, or a related field
Online portfolio demonstrating HTML skills (please include a link in your response)
Knowledge of:

CSS-based design
HTML5
WordPress
Photoshop
User experience (UX) principles and how to effectively incorporate them in page design

Benefits

No benefits during the 3-month internship but, if you receive an offer at the end and become a regular Tightrope employee, we provide medical, dental, vision, life, and disability insurance, pre-tax commuter benefits, a 401(k) plan, and paid time off.

About Tightrope Interactive

Tightrope Interactive is a full-service online marketing firm specializing in media buying, lead generation, and downloadable product development and distribution. With offices situated in the heart of San Francisco and the soul of New York, we are far-reaching and diversified in our approach. Our mission is not only to drive business for our clients, but to also nurture and celebrate the people who make Tightrope so special. We embrace diversity and support a work/life balance. Working here requires a healthy blend of passion, commitment, flexibility and teamwork. Think you have what it takes? We’d love to hear from you!

To Apply, send your resume and a brief cover note highlighting your relevant skills to careers@tightropeinteractive.com

Please include a link to your online portfolio
This is an in-office position – no telecommuter inquiries, please

Check out Tightrope’s:

Tightrope Interactive, Inc. is an Equal Opportunity Employer.

Web Project Manager (San Francisco, CA)

brendanm — Fri, 03 May 2013 03:51:38 +0000

Tightrope Interactive’s downtown San Francisco office is seeking a full-time, smart and enthusiastic project manager for our lead generation business unit that’s primarily focused on the higher education market. In the role of project manager you will be challenged with multiple software and online media-based projects, which may have their own goals, obstacles and potential solutions. Under supervision of the Director of Product Management you will:

Work with the media and marketing team to translate new project ideas into clear requests for the engineering and creative teams
Define project goals. Set project timelines based on resources and priorities
Rally the team behind your project, discuss the project plan and “kick off” the project
Manage the project processes between your team members and ensure that the project is moving according to your plan, and the overall roadmap
Deal with roadblocks, bugs and competing projects to keep the creative and engineering queues flowing smoothly
Be the point of contact for all project-related questions and requests

Requirements

Excellent communication skills, and attention to detail
Flexibility and multi-tasking skills to manage multiple projects and effectively address surprises
Leadership ability; must be able to work with multiple stakeholders and deliver results
Experience managing web design projects (e.g. sites, landing pages, Facebook pages), and web application development projects (e.g. internal tools, third-party web service and XML integrations, Facebook apps) that target multiple desktop and mobile browsers and operating systems
Familiarity with CMS such as WordPress, and WP plug-ins
Basic web troubleshooting skills (e.g. diagnose why tracking in HTML isn’t working), and image manipulation skills (e.g. resize a bitmap optimized for the web)
Strong analytical skills using tools such as Google Analytics, Optimizely, and Excel
A discerning eye that is able to view, digest and help improve page and site design based on quantitative data
Must be able to identify and resolve potential issues early on before they halt your project
Knowledge of Scrum or similar Agile SDLC processes

About Tightrope

Tightrope Interactive is a full-service online marketing firm specializing in media buying, lead generation, and downloadable product development and distribution. We produce performance-driven advertising campaigns and websites that deliver quality results for our customers.

Working @ Tightrope

Tightrope has a fun, mission-oriented work environment that emphasizes teamwork and efficiency. We believe strongly in work-life balance and personal growth.

Compensation is competitive based on a candidate’s experience. Benefits include insurance for medical, dental, life, and AD&D. We also provide 401K and commuter plans, as well as paid time off.

Send your resume and a brief cover note to careers@tightropeinteractive.com

Check out Tightrope’s:

Tightrope Interactive, Inc. is an Equal Opportunity Employer.

SEM Manager (San Francisco, CA)

brendanm — Wed, 17 Apr 2013 17:11:46 +0000

Tightrope Interactive is seeking a Search Engine Marketing (SEM) Manager with 1-5 years of relevant experience for a full-time position in our downtown San Francisco office. We are a fun, profitable internet marketing company with 40 people seeking more great employees to accelerate our growth.

Duties and Responsibilities

Monitor and optimize various PPC SEM campaigns targeting a CPA metric
Solid knowledge of pay per click advertising with experience on each platform
Strong Excel skills
Analytical mindset
Knowledge of popular media (ie, TV, radio, magazines)
Basic HTML coding skills (PHP skills a plus)
Strong written and oral communication skills
Organizational and time management skills
Skilled at identifying and solving problems

Required Qualifications

1-5 years of experience with paid search and/or client management
Solid knowledge of pay per click advertising with experience on each platform
Strong Excel skills
Analytical mindset
Knowledge of popular media (ie, TV, radio, magazines)
Basic HTML coding skills (PHP skills a plus)
Strong written and oral communication skills
Organizational and time management skills
Skilled at identifying and solving problems

Additional Desired Qualifications

SEO knowledge
Affiliate Management experience
Email or banner media buying experience
AdWords certified
Yahoo Search professional certified
Facebook advertising experience
Photoshop experience
Entrepreneurial attitude – eager to go out and look for new campaigns and test aggressively

Benefits
Tightrope Interactive provides medical, dental, life and disability insurance, pre-tax commuter benefits, a 401(k) plan, and paid time off.

About Tightrope Interactive
Tightrope Interactive is a full-service online marketing firm specializing in media buying, lead generation, and downloadable product development and distribution. With offices situated in the heart of San Francisco and the soul of New York, we are far-reaching and diversified in our approach. Our mission is not only to drive business for our clients, but to also nurture and celebrate the people who make Tightrope so special. We embrace diversity and support a work/life balance. Working here requires a healthy blend of passion, commitment, flexibility and teamwork. Think you have what it takes? We’d love to hear from you!

To Apply, send your resume and a brief cover note in the body of the email explaining why you are a strong candidate for this role. careers@tightropeinteractive.com

This is a full-time, on-site position. No telecommuter inquiries, please

Check out Tightrope’s:

Tightrope Interactive, Inc. is an Equal Opportunity Employer.

Tightrope Interactive Wins ‘Best Transparency’ Award

Angelee — Mon, 11 Mar 2013 17:20:39 +0000

LeadsCouncil announced the winners of their third annual LEADER Awards—an awards program designed to showcase the leading companies in the online lead generation industry.

Tightrope Interactive was awarded the ‘Best Transparency’ award for our education lead generation efforts in 2012. Tightrope Interactive is proud to be honored with this award in our second year as a member of LeadsCouncil.

So, what exactly does it mean to be transparent? It means that our peers voted us top in our industry for sharing how we generate leads for our buyers.

This award is quite the honor considering that LeadsCouncil prides itself on bringing together buyers, sellers, and service providers that promote trust, transparency, and lead quality.

“The LEADER Awards provides a distinct direction for our members as to who they should work with, and I think that’s a great thing.” said Michael Ferree, Director of LeadsCouncil.

At Tightrope, we strive to keep our standards high, and keep both our buyers and users happy.

We are proud of our acknowledgement by our peers in the online lead generation industry, and hope that it is just the first of much recognition to come!

Director of Sales – Education Lead Generation (San Francisco, CA)

brendanm — Fri, 25 Jan 2013 23:49:37 +0000

Tightrope Interactive is searching for a Director of Sales for our Education Lead Generation vertical. We are a fun, profitable internet marketing company with 40 people seeking more great employees to accelerate our growth.

In 2007, Tightrope Interactive entered the EDU Lead Generation space. We’ve grown this aspect of our business exponentially by closing direct relationships and servicing our advertisers with high quality traffic via SEM. We chose to offer our advertisers a transparent view of our business and, at the same time, offer them high quality leads that build sustainable long term relationships.

This position requires excellent social skills, organization skills, communication skills and the ability to be a market maker.

Duties and Responsibilities

Prospect for new schools through competitive research
Attend conferences to meet with potential clients
Work with the media team to discover new opportunities to sell
Keep a pulse on the industry for regulatory environment changes to make sure we are selling compliant leads
Work with account managers to grow each account month over month
Keep detailed notes about client interactions on Salesforce
Travel is required about 20% of the time

Required Qualifications

5-7 years in Education Lead Gen Sales
Existing client relationships
Strong organizational skills
Self starter, well spoken
Microsoft Office suite – high proficiency
Knowledge of Salesforce
4-year college degree

Benefits

Tightrope Interactive provides medical, dental, life, and AD&D insurance, commuter benefits, a 401(k) plan, and paid time off.

About Tightrope Interactive

To Apply, send your resume and a brief cover note highlighting your relevant skills to careers@tightropeinteractive.com

Please include a link to your online portfolio
This is a full-time, in-office position – no telecommuter inquiries, please

Check out Tightrope’s:

Tightrope Interactive, Inc. is an Equal Opportunity Employer.

Making The Grade As A Higher Education Institution

Kimber — Mon, 28 Nov 2011 20:08:32 +0000

Leads360 conducts secret shopper studies from time-to-time to survey the responsiveness and admissions practices among private sector higher education institutions. Recently, Leads360 published an addition to their comprehensive list of education studies that takes a microscope look at the for-profit EDU space.

The study aims to determine whether or not some schools can pass the lead management test. They surveyed 4 distinct areas in the lead management process and assigned a letter grade for each. The areas included Speed-to-Call, Phone Attempts, Speed-to-Email, and Email-Attempts.

Key findings from the survey:

40% of schools failed to make their all-important first call attempt within 24 hours of receiving the inquiry
33.3% of institutions took an average of more than 5 hours to send their first email
76.6% of institutions in the study failed to send an appropriate number of emails

Schools in the study averaged more than 16 call attempts, with more than 30% making 10 calls more than the optimal number of 6.

4 schools made an average of more than 30 call attempts per lead.

There were 28 schools included in the report and not a single one scored higher than a B-. So what does this mean for EDU lead generation?

Leads360’s research reveals the significance of swift and persistent prospect follow-up for higher education institutions. As a leader in the education lead generation space, Tightrope Interactive is always working to successfully recruit qualified students, but clearly, the follow-up process from the schools could be greatly improved.

How do you think higher education institutions could optimize the admissions process?

Google+ Changing The Web Marketing World

Kimber — Tue, 20 Sep 2011 19:15:21 +0000

After being invite-only for nearly 3 months, Google+ is now open to everyone.

On its official company blog, Google+ wrote about the 99 improvements that have been made to the product since launching. Google’s Vic Gundotra said, “We’re ready to move from field trial to beta, and introduce our 100th feature: open signups.”

Today’s update also comes with big improvements to Google+ Hangouts, which includes the ability to use them on Android devices (version 2.3 and higher). Also included is a search feature, which is somewhat of a hybrid of content shared on Google+ and results from the web.

When the service first launched in July, Google+ attracted over 20 million visitors in its first month. However, the service has lost some of its luster since then, with controversy surrounding branded pages. Now that Google+ is open to everyone, we’re all eager to see what this service will do to the web.

Certainly Google+ will eventually change the web marketing world as we know it. Since this is Google’s own product, they will rank social tick marks using the “+1″ Button over those coming from Twitter, Facebook and social bookmarking. This will likely impact organic search results, as web pages with the most +1′s will probably populate earlier on Google search results.

What kind of impact do you think Google+ will have on the marketing world?

Tightrope Goes “Over The Edge”

Kimber — Wed, 27 Jul 2011 22:05:41 +0000

Look! It’s our very own John Nguyen, Tightrope CEO and Co-Founder just hanging around Union Square. Wearing an industrial harness, our fearless philanthropist went rappelling 36 floors off of the Grand Hyatt rooftop to honor his 30^th birthday and benefit Over the Edge, a fundraiser which supports the Special Olympics of Northern California.

Over the Edge is an adrenaline pumping fundraiser adventure that has become popular across the country. This year marks the second anniversary of the fundraiser here in San Francisco.

Last year, Over the Edge raised $100,000! Participants are required to raise a minimum of $1,000 for Special Olympics Northern California, which offers free training for 12 different sports year-round.

Would you go “Over The Edge” to support a good cause?

Press Release: DownloadAdmin™ TRUSTe Certification

Kimber — Wed, 25 May 2011 18:44:58 +0000

Tightrope Interactive’s DownloadAdmin™ Software Network is Now TRUSTe Certified

Tightrope Interactive is proud to announce that its DownloadAdmin™ Software Network now boasts the industry standard TRUSTe privacy seal.

DownloadAdmin™ is a consumer download management solution that enables advertisers to offer complementary software downloads to users. Through a network of high-traffic consumer sites such as Playfin.com and Uberdownloads.com, DownloadAdmin™ delivers over one million unique partner installs each month to an audience of more than three million unique users.

Users have the choice to opt-in or out, and there is never any obligation for users to accept. This completely opt-in process encourages trust and creates a better user-experience. Users who trust, in turn, convert to Customers.

DownloadAdmin™ has taken paramount steps to ensure user privacy through TRUSTe certification. TRUSTe has helped thousands of online businesses increase conversion rates, deal size, and customer engagement. DownloadAdmin™ is forthright and honest with users about the information they collect, why it is collected and how it is used to improve the user experience.

Focused on working with well-established, best-in-class companies, DownloadAdmin™ has partnered with some of the best software developers in the industry, and is always looking for new partners and advertisers to create solid working relationships with. K. David McCarthy, SVP/GM of Tightrope Interactive mentioned that “Through DownloadAdmin we are able to offer software publishers a way to monetize content downloads in a safe and meaningful way.”

CEO and Founder of PriceGong, Bar Elimelech, attests: “DownloadAdmin™ has delivered quality traffic to us at high volumes. For us it is an important source of new, quality users.”

Check us out on Facebook

Follow Tightrope Interactive on Twitter @tightropeinc

About Tightrope Interactive

Tightrope Interactive is a full-service online marketing firm, specializing in downloadable product development and distribution and Lead Generation.

With services tested and optimized on over three million unique users each month, Tightrope Interactive can increase your ROI by delivering unique installs for your software, and deliver consumers via targeted marketing campaigns.

Tightrope Interactive recently won a Leads 360 Lead Industry Award for Highest Quality Education Leads, 2010. To learn more about Tightrope Interactive, visit w ww.tightropeinteractive.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6734986&lang=en

Contacts

Tightrope Interactive
K. David McCarthy, 646-456-9816

Check it out on Business Wire

ad:tech 2011

Kimber — Fri, 15 Apr 2011 22:15:18 +0000

We had a great outing to ad:tech SF this year! Met with many partners, colleagues and clients. Our own Dan Jr. won an Xbox 360 from our friends at Marin Software. Way to go Dan and thanks to Sam & the Marin crew!