Management
Mark Marrocco
President, Co-Founder
Prior to launching Tightrope, Mark was the Director of Ad Sales at Full Tango, a subsidiary of Exponential Interactive, where he charter and managed ongoing strategic relationships with Exponential's premier direct-response partners including MIVA Direct, IAC/InterActiveCorp, and The University of Phoenix. Before leading the sales efforts of their performance division, Mark was an Advertising Sales Manager at Exponential's premium ad network, Tribal Fusion. In this role, Mark initiated first contact and established working relationships with multiple accounts across several key national interactive agencies including Starcom IP, Carat Fusion, OMD, Campell-Ewald, and many others.
Prior to joining Tribal Fusion, Mark was a Senior Business Development Manager at Everyone.net. While there, Mark was responsible for managing the team that built out an advertising network of over a thousand, high quality, high traffic partner sites that reached over 75 million unique U.S. internet users per month.
Mark began his sales and business development career in in 1997 in the data capture/collection industry as a Sales Represenative at Sidco Labeling Systems where he served as a consultant to Fortune 500 companies. He graduated from San Jose State University with a Major in Industrial Psychology and a Minor in Business.
John Nguyen
CEO, Co-Founder
John Nguyen started his interactive marketing career at Tribal Fusion. John originally started in Tribal Fusion's campaign management division and eventually took on the role of Performance Manager. In that role, John managed the distribution of Tribal Fusion's direct response and lead generation campaigns. At time of his departure, John oversaw the optimization and distribution of direct response campaigns totalling $24MM/year.
John Nguyen's education consists of a BA in Politcal Science from the University of California, Berkeley and 6 years of leadership training in the United States Marine Corps. John is an optimization enthusiast, a student of efficiency, and avid traveller.
Dave McCarthy
Partner, Consumer Services
Prior to joining Tightrope, Dave was the SVP/GM of Advertising at MIVA and was responsible for the company's online media planning and buying, overseeing a budget of more than $9MM/quarter. In addition, Dave was also responsible for generating ad sales revenue from MIVA Direct's consumer web properties. Under his stewardship, MIVA Direct's advertising revenues grew from under 10 percent to over 30 percent of MIVA's total business in just three years. This revenue growth was a direct result of a comprehensive strategy which Dave implemented when he arrived at MIVA in 2004 as the company's first Director of Advertising.
Prior to joining MIVA, Dave was at Sandbox.com as East Coast Sales Manager.
Sandbox.com was one of the pioneers of online fantasy sports and, while there, Dave billed over $7 million in ad sales with key clients Ford, Lipton, AT&T and Playboy.
Dave began his media career in 1998 as a media buyer at J. Walter Thompson for the $350 million dollar Warner Lambert account. He Graduated from SUNY Albany in 1997 with a Major in English and Minor in Business. Dave is an avid skier, a lover of music, a diehard Yankee fan and a married Father of one Son, Trajan.
Krish Sailam
Sr. Director, Lead Generation
Before joining Tightrope Interactive, Krish was part of a team managing the lead generation efforts for Tribal Fusion. He directly managed over $12 million in annual advertising budgets.
Krish has gained experience over the years not only building client relationships, but also architecting sites, managing teams and developing new business units. His experiences have come from a variety of industries, including consumer telecom, biotech consulting, procurement software, mortgage lead generation, and education lead generation. In addition to a wide variety of industries, he has also been exposed to and lived in a variety of markets across the USA, Europe and Southeast Asia. Overall, he is an individual that likes to always learn new things and meet new people.
Krish has a Bachelor of Science degree in Marketing, Economics and Japanese from Babson College, and a MBA from the Stockholm School of Economics. He is an avid traveller, car enthusiast, and old school geek at heart.
Dan Rabin
Sr. Director, Search Services
Dan is responsible for the growth and development of Tightrope's agency clients and brings over 8 years of online marketing experience to Tightrope Interactive. Prior to joining Tightrope, Dan was VP of Media Services at Optio Interactive where he was responsible for the success of both brand and direct marketing clients. Dan brings a wealth of knowledge to Tightrope from client service and campaign management, to analytics and optimization.
An avid outdoorsman and political junkie, Dan currently lives in San Francisco with his wife. He is a graduate of the University of Oregon with degrees in Political Science and Marketing.
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