All Leads Are Not Created Equal

Here at Tightrope Interactive, our objective is to discover and execute the right solution for you. Just as all leads are not the same, we understand that client needs are unique and varied. Our goal is to help you reach your goals and beyond.

Using a unique combination of strategy, technology and ethos, we study your needs from all angles so that we can tailor a digital solution specifically for you.

Strategy

At Tightrope Interactive, our mission is clear and our strategy simple:

We like to start things off with a straight forward conversation to help us define your needs. We’ll tell you the truth about how your needs line up against our media. If we can’t help you, we’ll tell you so. Then, we’ll point you in the right direction of a trusted partner who can.

Education Industry Stakeholders

What Makes Our Approach Different?

Leads are made-to-measure. Using our custom designed system, you have the ability to pick and choose the media mix that suits your needs—a method which can save you thousands of dollars a year.

The best part is that our systematic approach delivers exactly what you’re looking for: qualified leads.

We provide all of our clients with an optional service called Secret Shopping, which enables us to provide you with feedback on what’s working, what isn’t and how you can better stack-up to competitors. We never charge for this service. The research that comes out of Secret Shopping is priceless and we highly recommended it to all of our clients.

Technology

As lead buying continues to evolve, so do we. Our technology system is always growing to meet the changing demands of today’s marketplace—and changing quickly it is! For that reason, we’ll work with you to determine your appropriate audience and target by location, industry, degree level and more— so you can tailor your leads and buy only what you need.

We give you the flexibility to be granular and selective about the user attributes you purchase and from what media source.

You can choose from any single variable or combination of the following:

• Traffic Source
• Campaign
• Domain
• Creative
• Degree
• Degree Level
• State
• Age
• Military Status
• And more…

Buy only what fits your needs—and if for some reason your needs shift, our convenient technology allows you to make changes within minutes. Program updates can be completed within one day. We even give you the option of monthly and daily caps.

We run four levels of validation checks to ensure the quality of leads. These include:

• Javascript
• Melissa Data
• Targus Info
• LeadQual

We don’t believe in the old 48 hour clause. We believe in real-time data and real-time optimization.

We have built our platform to reflect the urgency that our industry thrives on., and it shows.

We are also constantly testing new features and technologies such as:

• Predictive Ethnic landing pages
• Video Content around careers and degrees
• Custom written financial aid guides
• Custom written military financial aid guides

Our Properties

Tightrope Interactive has acquired a unique and diverse portfolio that reflects some of the most in-demand degree programs and demographic profiles. We own and operate all of the domains listed and are currently accepting sponsorship opportunities.

We can also create brand-specific landing pages or full microsites to drive the highest quality traffic possible. Brand-specific landing pages have been proven to increase conversions by as much as 80%-100%!

Our sites are constantly being updated. Contact us today to list your school on one or all of our sites. Please feel free to check back often.

Ethos

We value you.

It’s true: the business that holds true to high values holds key advantages over its competitors.

• Tightrope Interactive’s primary focus is (and always has been) honesty.
• We believe business should be administered with a sense of competitive urgency at all
  times.
• Our goal is to shape lead generation as a thought and process leader in the industry.

We are always striving towards creating compelling offers that perform well and exceed ethical guidelines. That’s why we’re always proud of the work that we do. We know you will be too.

Have an education lead generation project for us? We would love to do a free assessment for you.

Contact Us Today