Search Engine Marketing
Tightrope Interactive's SEM service enables clients to leverage the
experience and knowledge of a seasoned Account Development team and delivers
unprecedented performance for both new and well-versed advertisers with
high-volume search marketing goals. Service elements include:
Campaign Management and Strategy
Each client is assigned a highly experienced and accessible Account
Development team. Comprised of an Account Director and Search Marketing
Specialist, your Account Development team will collaborate with you to
understand your business model, review the competitive environment, analyze
data from any previous search efforts, and execute a campaign that is based
on achieving your performance goals and expanding your search presence.
Keyword Optimization and Bid Management
Using proprietary algorithms and keyword management methodologies we compare
multiple allocations of budget across premium campaign keyword volume
drivers and dynamically adjust your bids for the optimal allocation of
budget to deliver maximum return on investment.
Campaign Expansion and Optimization
With an eye on performance, your Account Development team will work
continuously to grow and optimize your campaign through additional services
including keyword discovery and expansion, ad copy development and testing,
and landing page optimization. With over 10 years of combined experience
successfully managing complex search campaigns, our team has developed a
deep understanding of the most effective tactics and best practices in
search engine marketing industry.
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